Strategies for Introducing New Ranges to Lower Income Audiences
Introduction In the dynamic world of marketing, brands often find themselves at different stages of…
Strategies for Introducing New Ranges to Lower Income Audiences
Introduction In the dynamic world of marketing, brands often find themselves at different stages of the product life cycle: introduction, growth, maturity, and decline. As products mature or decline, brands must explore innovative strategies to extend their relevance and reach. One effective approach is to introduce new product ranges tailored to specific audiences, such as…
How AKD’s Campaign and Emerald’s Viral Strategy Redefined Digital Marketing in Sri Lanka
Historic Shift in Sri Lanka: From ‘Aragalaya’ to Electing AKD as the 9th President A few weeks ago, Sri Lanka held its presidential election, where the people chose who would lead the country for the next five years. Remarkably, in 2021, the same citizens who participated in this election had taken part in the historic…
Bridging the Gap Between Brand Marketing and Digital Marketing
In today’s competitive landscape, branding and digital marketing are crucial for driving business success. However, conflicts often arise between the brand marketing team and the digital marketing team during campaign planning, execution, and evaluation. This internal struggle can lead to unsuccessful campaigns, missed opportunities, and inconsistent messaging. Let’s explore the reasons behind these conflicts and…